You’d think Google is pretty good and easy to use. Well, mostly. But let’s say you’re a human resources manager in New York City and you’ve decided to have an employee appreciation event. Someone suggests that smoothies would be a fun thing to have.  How would you go about finding a solution?

You might start by searching “smoothie catering nyc.” That’s in fact what a lot of our clients search, or something like it.  What do they see first? The first result is a aggregator catering service (see image). There are a lot of these out there. I’m not going to name them and add to their search engine optimization efforts!  So why not use them?

Well, for starters, you’ll pay a lot more. Most of these services charge folks like us about 15% as a commission if we list with them and they find a client for us (BTW, this has never happened. Never. Happened.  We have never gotten a single client from these services, even after promoting our services through them, in some cases for years.)

If you add another company between you and us, you will pay more. Makes sense, right? We have to charge them more to build in their commission, and they’ll pass that right along to you. How generous of them! These folks are, by and large, not very good at creating business for caterers, but they’re great at showing up first  on a Google search. 

So what should you do when you’re looking for a smoothie catering service in New York? 

Look for one that’s just an independent company! If you look on that very first Google page past the aggregator catering services and the retail shops that might be able to deliver some pre-made smoothies to you (rather than our made-to-order smoothies which we prepare at your office), you’ll find us: www.coffeesandsmoothies.com.  

You may be thinking, “Hey, why don’t you guys just spend some money like those catering services so you’ll show up higher?” We do spend some money. Not as much as “those guys” though.  So you do have to know what you’re looking for. Going through the laborious searches of a catering aggregator to is like looking for the proverbial needle in a haystack. So scroll down a teeny tiny bit and you’ll see us, right….there!

We provide mobile smoothie and coffee/espresso bar catering, as well as acai bowls made with our signature smoothie recipe, for corporate events, employee appreciation events, company meetings and social events throughout New York, New Jersey, Westchester, Connecticut and beyond – heck, we’ve gone to Maine, Buffalo, Washington and other far-flung places. Have blender, will travel.